About the authors Foreword Preface 01 Inspiration, inventors and innovation Transformative leaders Transformative technolgies A transformative telecoms market 02 Sleeping with the enemy Genesis of the joint venture Britain's biggest communications company 03 A new team to deliver A leadership structure to enable transformation Selecting a team to move the company forward Transforming the management structure Establishing priorities A new leadership style for a new business 04 An audacious plan The big bang theory The innovation vs. regulation conundrum Building a plan and a vision for the company 05 A step change in performance Execution, execution, execution The Performance Management Framework Aligning performance to the vision Setting the direction Instilling clear accountabilities and responsibilities Getting your team to commit The power of the Performance Dashboard The importance of getting to know the customer and the frontline 06 Building a new brand for Britain The secret project Brand transformation Product innovation at the core of your brand A brand-new DNA - from the inside out 07 Announcing EE Managing the pressure points The importance of strategic partnerships The communications challenge We are EE 08 The challenge of momentum 2013 and 2014: The superfast years A technological transformation The ever-evolving network Taking up the challenge of serving half of Britain 09 Supercharging sales Breaking records with 4G Transforming a business-to-consumer function Retail transformation Digital transformation Transforming a business-to-business function 10 The £12.5 billion business Kick-starting a financial transformation The importance of cash management The key to supplier management Driving revenue profitability 11 The culmination of the joint venture A new transformation The integration challenge 5G and the video revolution The people of EE Afterword Endnotes Index.