Focusing on the origins and development of the conceptualisation of the biological animal body as a 'e~technological'e(tm) resource, or indeed problem, within modern British agriculture, this book addresses the changing understanding, among agriculturalists and the public, of 'e~nature'e(tm) in farming. Drawing on a wide range of sources, from articles in the farming press, through to official enquiries, art and literature, it examines the uses to which animals were put in the British countryside as profitable commodities and the use of animal products (eggs, milk, fat, meat, manure), from the trade and the public perspectives. In looking at the development of the technologies of mass production, and their adoption, the book explores both the attitudes of the agricultural workers and the public responses in the twentieth century to intensification, and 'e~factory'e(tm) farming. For the 'e~non-farming public'e(tm) the term 'eoefactory farm'e quickly became absorbed into much wider critiques of the condition of the countryside as a whole, as something inherently un-British. In this way, the book therefore links farming, and the management of farmed animals, to popular constructions of the rural as a site of leisure and addresses the use of animals for pleasure, as the public increasingly sought out an 'e~authentic'e(tm) rural experience: farmer'e(tm)s markets, 'e~slow'e(tm) food, farm parks, rare breed societies and visitor attractions, petting and heritage 'e~home farms'e(tm). In conclusion, the structural concerns of the small livestock farmers about the adoption of American models of vertical integration are considered alongside the very different debates that took place in the United States.