Jeffrey J. Bussgang has spent his career at the intersection of startup experimentation and transformative technology. For over a decade, he has taught one of Harvard Business School's most popular entrepreneurship courses, Launching Tech Ventures, where he's helped thousands of founders build and scale successful companies. As co-founder of Flybridge Capital Partners (a leading seed VC fund with over $1 billion under management), he and his partners were early to recognize AI's potential to transform startups, evolving the firm's investment thesis to focus exclusively on AI-forward companies and founders. Before his time as an educator and investor, Bussgang experienced the startup journey firsthand-joining Open Market's founding team and helping lead it to IPO in 1996, then co-founding Upromise, which was later acquired by Sallie Mae. This unique vantage point-as professor, investor, and startup executive-has given him an unmatched perspective on how AI is revolutionizing the startup landscape. Now, he's sharing the frameworks and insights to help a new generation of founders build faster and smarter than ever before.
The Experimentation Machine : Finding Product-Market Fit in the Age of AI