Selling point: Engaging, narrative-driven text that draws from classic studies and primary literatureSelling point: A classic approach to the evolutionary and comparative study of animal behavior, with a unique focus on integrative studySelling point: Taxonomically-diverse examples aid in understanding of the concepts, providing students with a clear idea of how scientists study behaviorSelling point: Emphasis on hypothesis testing, observation and experimental methods, and discussion of costs and benefitsSelling point: Extensive use of audio and visual collections.