" Natural Neuroscience is a visionary book about where neuroscience needs to go. The book offers a conceptual framework for breaking out from our laboratories, a must-read for students and teachers of neuroscience." --Michael Brecht, Professor of Neurobiology, Humboldt University, Germany "I highly recommend this fascinating book. A superbly documented and inspiring plea for neuroscientists to embrace natural neuroscience: that is, adopt emerging technologies to uncover truly meaningful behavior and neural representations in free-roaming animals exposed to real-world stimuli." --Catherine Dulac, Samuel W. Morris University Professor, Harvard University; Investigator, Howard Hughes Medical Institute "A welcome and timely plea to study nervous systems in naturally behaving animals experiencing their natural environment--because this is why nervous systems evolved. Natural Neuroscience is truly inspirational and destined to become a classic." --Eric Warrant, Professor of Zoology, Lund University; author of Visual Ecology "In an era where controlled laboratory findings often fall short of capturing the true intricacies of natural behavior, Natural Neuroscience emerges as a transformative work.

This book is an essential read for those seeking a deeper, more ecological understanding of cognitive neuroscience." --Uri Hasson, Professor, Princeton University; Principal Investigator, Hasson Lab "A must-read, this book is a call to action for behavioral researchers: break free from the constraints of simplified lab studies and embrace the complexity of the real world to understand how brains truly function." --Iain Couzin, Director, Max Planck Institute of Animal Behavior; Professor, University of Konstanz.