Since the reconstruction years after the Second World War at the latest, tourist travel has become part of the lifestyle of Western industrial society. Recreation and curiosity, experiencing the world and gaining status were the main motives of travelers, the generation of income or profit the constellation of interests on the side of the more or less professional service providers who still like to call themselves hosts today. Tourism as hospitality or a profane business? However, the benefits also have negative sides - for locals who do not participate in tourism and are only affected by traffic, high prices in restaurants and housing. Another loser is the unprotected nature, the environment, because tourism infrastructure eats up the landscape. As in any other industry, there are downsides to a business where the sun always seems to shine. The intention of this book is to examine the many contradictions, to point them out and analyze them in order to encourage a more conscious and responsible form of tourism. Prof. Dr.

Kurt Luger holds the UNESCO Chair for Cultural Heritage and Tourism at the Department of Communication Science at the University of Salzburg and is Chairman of EcoHimal, the Society for Alpine-Himalayan Cooperation. The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content. This book is a translation of an original German edition. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation.