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This Is Big : How the Founder of Weight Watchers Changed the World (and Me)
This Is Big : How the Founder of Weight Watchers Changed the World (and Me)
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Author(s): Meltzer, Marisa
ISBN No.: 9781784742393
Pages: 304
Year: 202004
Format: Trade Cloth (Hard Cover)
Price: $ 27.68
Dispatch delay: Dispatched between 7 to 15 days
Status: Available

New York Times journalist Marisa Meltzer takes a long, hard look at weight and feminism through the life of Jean Nidetch, the trailblazing founder of Weight Watchers 'A life-changing book' Viv Groskop Marisa Meltzer was put on her first diet aged five- it was the beginning of a fraught relationship with food. Jean Nidetch was a housewife from Queens who defiantly lost 70 pounds after she was mistaken for being pregnant. Taking everything she learned from this experience, in 1963 she founded Weight Watchers, a company that has shaped decades of diet culture. When Marisa reads Jean's obituary, she feels a moment of intense connection. Curious about the woman and her legacy, she signs up for a year of Weight Watchers; counting points, weighing in and listening to her fellow members struggle with their bodies. This is Big is a biography of an idiosyncratic entrepreneur whose impact is still felt strongly today. It is a history of dieting and body politics for anyone who has agonised over their weight or defiantly tried not to do so. And it is Marisa's funny and thoughtful journey towards a different way to live in the world.


'This is the anti-diet book I've been waiting for' Daisy Buchanan.


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