The ultimate skincare guide for Black women Dija Ayodele takes you through the lifetime of skin, sharing transformative essentials from how to work out your skin type to the dos and don'ts for your everyday routine. She explains the best ingredients for your skin and your budget, and the issues that Black women face: hyperpigmentation, general skin discolouration and increased dryness. Dija examines the concept of identity, looking at the way history has shaped how Black women express themselves in beauty and skincare, and debunks common myths and misconceptions: do darker skin tones need SPF? And is there any truth to the saying 'Black don't crack?' Intelligent, informed and indispensable, this is the guide that every Black woman has been waiting for. Gold title · Brilliantly connected aesthetician with over ten years beauty and aesthetic industry experience. · Close friend of, and often promoted by, Caroline Hirons (300k followers). · Owner & Skin Health Manager at West Room Aesthetics - skincare salon for women of colour. · Founder of the award winning Black Skin Directory - connecting people of colour to expert skincare brands and professionals. · Co-Founder of the British Aesthetics Advisory Board - providing guidance to brands and professionals to inform training and access for the BME population.

· Professional Beauty Top 100 Industry Influencer. * Holding several positions as Aesthetic Consultant & Key Opinion Leader, British Association of Beauty Therapy and Cosmetology Expert Advisor, British Beauty Council Advisory Board Member and Aesthetic Medicine Journal Editorial Board Member. · Public Speaker & Educator - who has spoken at Parliament, Stylist Live, ACE, Olympia Beauty and AM: Live. · Has written content for Refinery29, Women's Health, Glamour. Competition: The Skincare Bible; Skincare; The Korean Skincare Bible; The Little Book of Skin Care; The Beaury Geek's Guide to Skin Care;Beauty Hacks. by; Dr Anjali Mahto; Caroline Hirons; Lilin Yang; Charlotte Cho; Deborah Burnes; Aggie Robertson.