Marketing initiatives Consumers: Facebook ads, Amazon ads; ebook promotions via INscribe Digital Retailers and libraries: email, direct mail postcards, inclusion in print ads and IBPA-sponsored e-blasts Goal: Market to Hudson Booksellers and other retailers with airport presences Contributed articles and excerpts by the author Publicity Target media Book trade publications Disability-focused media Christian media Trades/book reviewers: Booklist, Library Journal, Publishers Weekly, Foreword Reviews, BookPage, NYTBR, USAT, Associated Press, Kirkus Goal media: Moody Radio People magazine On Being with Krista Tippett Disability magazine The Good Men Project Christianity Today The Mighty New Mobility magazine Timeline March 2019 Mail galleys Pitch to long-lead media: magazines, trade mags, national radio programs Pitch to applicable freelancers First e-blast to retailers April/May 2019 E-blasts to retailers and librarians Continue media pitching June 2019 Continue pitching E-blasts to retailers and librarians Postcard to retailers and libraries July 2019 Set up blog tour Pitch short-lead media: local papers, local TV E-blasts to retailers and librarians August 2019 Continue pitching and confirm bookings Pitch contributed blogs and articles Send out final copies of book as needed September 2019 Launch event Continue placing contributed blogs/articles.