Target Audience: Dentists Dental students Dental service organizations Dental consultants Submit to key industry reviewers, including Publishers Weekly and Library Journal Speak at at least half a dozen in-person engagements per year plus virtual events Partner with Podfast to speak at Dental Podfest Live for the second year running Build social media and email campaigns (60K subscribers) to keep this book top of mind for dentists Do sponsored book signings at industry trade shows, where vendors buy bulk books and author signs them at event (one event already booked in) Leverage partnership in a dental service organization with almost 700 practices to help penetrate practices all around the US Advertise the book in Dental Lifestyles Magazine , which is distributed at some of the largest dental conferences in the US (author owns the magazine) Give copies of the book to several influencers and companies that have been mentioned in the book so they can promote it Leverage direct relationships already built with a large percentage of the dental practices in the US through paid ads, email marketing, and other strategies.