Publications written by: McDonald, Malcolm

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Marketing Plans : Profitable Strategies in the Digital Age 9781394177103 Published: 2024 $ 71.68	Grokking Web Application Security 9781633438262 Published: 2024 $ 82.79	Web Security for Developers : Real Threats, Practical Defense 9781593279943 Published: 2020 $ 41.33	Thoughtscapes 9781948237277 Published: 2019 $ 27.60
Malcolm Mcdonald on Value Propositions : How to Develop Them, How to Quantify Them 9780749481766 Published: 2018 $ 48.29	Malcolm Mcdonald on Key Account Management 9780749480776 Published: 2017 $ 45.53	Malcolm Mcdonald on Marketing Planning : Understanding Marketing Plans and Strategy 9780749478216 Published: 2016 $ 38.64	Marketing Plans : How to Prepare Them, How to Profit from Them 9781119217138 Published: 2016 $ 96.53
Marketing Plans : How to Prepare Them, How to Profit from Them 9781119309895 Published: 2016 $ 89.70	Marketing Plans for Services : A Complete Guide 9781119207306 Published: 2015 $ 89.70	Market Segmentation : How to Do It and How to Profit from It 9781119207863 Published: 2015 $ 75.24	Marketing Plans : How to Prepare Them, How to Use Them 9781119205876 Published: 2015 $ 79.55
Marketing and Finance : Creating Shareholder Value 9781118748664 Published: 2015 $ 75.90	Marketing Value Metrics 9780749468989 Published: 2014 $ 0.00	Pocket Guide to Selling Services and Products 9781317856276 Published: 2014 $ 0.00	Marketing Value Metrics : A New Metrics Model to Measure Marketing Effectiveness 9780749468972 Published: 2014 $ 50.94
Pocket Guide to Selling Services and Products 9781317856283 Published: 2014 $ 0.00	Writing from the Outskirts of Hope : A Novel 9781936243471 Published: 2013 $ 27.60	MBA Marketing 9781137300294 Published: 2013 $ 115.86	Complete Marketer 9780749466770 Published: 2013 $ 0.00

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