Publications written by: Aaker, David A.
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Strategic Market Management 9781119802860 Published: 2023 $ 125.51 |
Brand Portfolio Strategy : Creating Relevance, Differentiation, Energy, Leverage, and Clarity 9781982146528 Published: 2020 $ 43.93 |
Strategic Market Management 9781119392200 Published: 2017 $ 125.51 |
Marketing Research 9781118977927 Published: 2016 $ 208.31 |
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Marketing Research 9781119238720 Published: 2016 $ 166.91 |
Marketing Research 9781119222019 Published: 2016 $ 166.91 |
Brand Equity and Advertising : Advertising's Role in Building Strong Brands 9781138150522 Published: 2016 $ 262.20 |
Strategic Market Management 10E with BizLX Software Set 9781119108207 Published: 2015 $ 235.91 |
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Aaker on Branding : 20 Principles That Drive Success 9789351503903 Published: 2015 $ 26.34 |
Marketing Research, 11th Edition Wiley e-Text Reg Card 9781118579176 Published: 2013 $ 91.01 |
Three Threats to Brand Relevance 9781118658024 Published: 2013 $ 0.00 |
Three Threats to Brand Relevance 9781118658031 Published: 2013 $ 0.00 |
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Brand Equity & Advertising 9781317759829 Published: 2013 $ 0.00 |
Brand Equity & Advertising 9781317759836 Published: 2013 $ 0.00 |
Strategic Market Management 9781118582862 Published: 2013 $ 204.17 |
Strategic Market Management, 10th Edition Wiley e-Text Reg Card 9781118805244 Published: 2013 $ 91.01 |
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Building Strong Brands 9781471104381 Published: 2012 $ 0.00 |
Brand Leadership 9781471104374 Published: 2012 $ 0.00 |
Marketing Research 9781118156636 Published: 2012 $ 371.15 |
Marketing Research, International Student Version 9781118321812 Published: 2012 $ 360.11 |