Publications written by: Aaker, David A.
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Strategic Market Management
Strategic Market Management
9781119802860
Published: 2023
$ 125.51  
Brand Portfolio Strategy : Creating Relevance, Differentiation, Energy, Leverage, and Clarity
Brand Portfolio Strategy : Creating Relevance, Differentiation, Energy, Leverage, and Clarity
9781982146528
Published: 2020
$ 43.93  
Strategic Market Management
Strategic Market Management
9781119392200
Published: 2017
$ 125.51  
Marketing Research
Marketing Research
9781118977927
Published: 2016
$ 208.31  
Marketing Research
Marketing Research
9781119238720
Published: 2016
$ 166.91  
Marketing Research
Marketing Research
9781119222019
Published: 2016
$ 166.91  
Brand Equity and Advertising : Advertising's Role in Building Strong Brands
Brand Equity and Advertising : Advertising's Role in Building Strong Brands
9781138150522
Published: 2016
$ 262.20  
Strategic Market Management 10E with BizLX Software Set
Strategic Market Management 10E with BizLX Software Set
9781119108207
Published: 2015
$ 235.91  
Aaker on Branding : 20 Principles That Drive Success
Aaker on Branding : 20 Principles That Drive Success
9789351503903
Published: 2015
$ 26.34  
Marketing Research, 11th Edition Wiley e-Text Reg Card
Marketing Research, 11th Edition Wiley e-Text Reg Card
9781118579176
Published: 2013
$ 91.01  
Three Threats to Brand Relevance
Three Threats to Brand Relevance
9781118658024
Published: 2013
$ 0.00  
Three Threats to Brand Relevance
Three Threats to Brand Relevance
9781118658031
Published: 2013
$ 0.00  
Brand Equity & Advertising
Brand Equity & Advertising
9781317759829
Published: 2013
$ 0.00  
Brand Equity & Advertising
Brand Equity & Advertising
9781317759836
Published: 2013
$ 0.00  
Strategic Market Management
Strategic Market Management
9781118582862
Published: 2013
$ 204.17  
Strategic Market Management, 10th Edition Wiley e-Text Reg Card
Strategic Market Management, 10th Edition Wiley e-Text Reg Card
9781118805244
Published: 2013
$ 91.01  
Building Strong Brands
Building Strong Brands
9781471104381
Published: 2012
$ 0.00  
Brand Leadership
Brand Leadership
9781471104374
Published: 2012
$ 0.00  
Marketing Research
Marketing Research
9781118156636
Published: 2012
$ 371.15  
Marketing Research, International Student Version
Marketing Research, International Student Version
9781118321812
Published: 2012
$ 360.11