Publications written by: Aaker, David
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The Future of Purpose-Driven Branding : Signature Programs That Impact Society, Inspire, and Enhance a Business
The Future of Purpose-Driven Branding : Signature Programs That Impact Society, Inspire, and Enhance a Business
9781631959882
Published: 2022
$ 24.77  
Creating Signature Stories : Strategic Messaging That Persuades, Energizes and Inspires
Creating Signature Stories : Strategic Messaging That Persuades, Energizes and Inspires
9780143456414
Published: 2022
$ 29.85  
Owning Game-Changing Subcategories : Uncommon Growth in the Digital Age
Owning Game-Changing Subcategories : Uncommon Growth in the Digital Age
9781642798906
Published: 2020
$ 24.77  
Creating Signature Stories : Strategic Messaging That Energizes, Persuades and Inspires
Creating Signature Stories : Strategic Messaging That Energizes, Persuades and Inspires
9781683506119
Published: 2018
$ 23.39  
Aaker on Branding : 20 Principles That Drive Success
Aaker on Branding : 20 Principles That Drive Success
9781614488323
Published: 2014
$ 22.82  
Aaker on Branding : 20 Principles That Drive Success
Aaker on Branding : 20 Principles That Drive Success
9781614488705
Published: 2014
$ 55.13  
Aaker on Branding
Aaker on Branding
9781614488330
Published: 2014
$ 0.00  
Building Strong Brands
Building Strong Brands
9781849830409
Published: 2010
$ 19.31  
Brand Leadership
Brand Leadership
9781847398352
Published: 2009
$ 17.55  
From Fargo to the World of Brands : My Story So Far
From Fargo to the World of Brands : My Story So Far
9781587364952
Published: 2005
$ 44.09  
From Fargo to the World of Brands : My Story So Far
From Fargo to the World of Brands : My Story So Far
9781587364945
Published: 2005
$ 70.31  
Strategic Market Management : Pacific Rim Edition
Strategic Market Management : Pacific Rim Edition
9780470805060
Published: 2005
$ 108.95  
Harvard Business Review on Brand Management
Harvard Business Review on Brand Management
9781578511440
Published: 1999
$ 30.36  
Advertising Management
Advertising Management
9780135209172
Published: 1995
$ 73.78  
Advertising Management
Advertising Management
9780130091505
Published: 1991
$ 49.11