Sole Alba Zollo is a Postdoctoral Fellow at the University of Naples Federico II in Italy and an English Teaching Assistant for the Departments of Political Science, Languages and Law. She holds a PhD in English for Special Purposes (ESP) from the University of Naples Federico II. Her research interests include multimodal discourse analysis, ELF in institutional contexts, gender studies, and rhetoric. Evidence of these interests can be found in her publications and her participation in various international interdisciplinary conferences and seminars. She is currently focusing on human rights discourse and on the interaction between words and images in public communication campaigns."Adopting a broadly framed text/discourse analytic approach - which combines elements of rhetoric as well as multimodality - Zollo explores the trajectories of awareness raising via public campaigns, with potential for transparency, intervention and empowerment. Discourses of justice, ethics, morality, responsibility, trust, equality, practical reason, etc. figure prominently in the texts examined.

The tensions are evident as multiple audiences are targeted in these campaign materials, but priority rules for assigning weights come to the fore when core principles collide. A discourse of hope remains alive and is in need of sustenance."Professor Srikant Sarangi, Cardiff University, UK"Sole Alba's approach casts an original light on an extremely sensitive subject. Her searching analysis is carried out with great care and attention to detail, and represents a solid foundation for further research studies."Professor Gabriella Di Martino, University of Naples Federico II, Italy.