Contents. Foreword. How to get the most out of this book. Introduction. The illustrator as artist: Illustration as a discipline; The new wave of illustrators; Art school ethos; A demanding life; Case study - John Clementson; Try it yourself.; Questions in summary. The medium is the message: The power of the pencil; Material world; The use of odd media; Using photography; Mixing media; Using the computer; Case study - Tim Vyner; Try it yourself.; Questions in summary.

From outcomes to outlets: The overview; Editorial illustration; Book publishing; Fashion illustration; Advertising illustration; Music industry illustration; Studio collaboration; Self-initiated illustration; Case study - Olivier Kugler; Try it yourself.; Questions in summary. Communicating ideas: Why ideas?; The briefing/ Investigating the subject matter; Gathering inspiration; Brainstorming; Explaining the visual; Case study - Damian Gascoigne; Try it yourself.; Questions in summary. Making it happen: Marketing the product and the art of self-promotion; Portfolios; Online presence; Avenues for self-promotion; Illustration agency representation; Presentation techniques; Case study - Ben Kelly; Try it yourself.; Questions in summary. Production: Essential kit; Studio set-up; Resources and references; Production tips; Legal tips; Case study - Howard Reed; Try it yourself.; Questions in summary.

Contacts. Bibliography. Selected websites. Glossary. Index. Acknowledgements. Working with ethics.