* Expanding on the findings of Sand Talk , Right Story, Wrong Story describes how the ways that we relate to each other are inseparable from the ways we relate to our environments. Tyson speaks to a range of people: from liberal economists to Nordic stone carvers and Frisian ecologists, to deliver a sequence of fascinating thought experiments. * Sand Talk was published to immense critical acclaim and saw invoiced sales of over 40,000 copies. It was published internationally in the United States and Canada, as well as in French, German, Spanish and Russian. * Publicity campaign will include author interviews and extract to appear in national newspapers, and author events and festival appearances. * Widespread review coverage to appear in Australian and NZ newspapers and literary publications. * Major trade-facing marketing campaign to run in the lead up to publication, including features at bookseller conferences, distribution of early reading copies, point-of-sale materials and author book signings. * Significant budget for retailer catalogues and Christmas gift guides.

* Consumer advertising to support release including outdoor advertising, huge social media advertising campaign and a suite of advertising in popular literary and lifestyle print publications.