Coca-Cola is perhaps the most recognisable product in the world. This is a compendium of America's favourite soft drink, and an entertaining account of the product that helped to define the term 'pop culture'. A well-known Americana/nostalgia author team covers the history of Coke's distinctive flavour, the fight for control of the formula, the early days of advertising, legal battles, the introduction of vending machines, and the huge demand spurred by baby boomers. Truly unique in its approach, the book presents the whole story of the product and company in a way that other books in the market don't. With its appealing combination of entertaining text and a collection of fabulous artwork -- including vintage photographs, calendars, and collectibles -- it's sure to appeal to Coke aficionados everywhere.