Despite what you may have experienced in the past, marketing your practice doesn't have to be a struggle; it doesn't have to be a grueling battle to get good cases in. In "Unlocking the Client Code" you'll learn: - The biggest mistake attorneys make in their marketing - How to communicate effectively to your ideal client - The one easy tip that can change the way clients see you and increase your case sign-ups - The formula for determining the effectiveness of your marketing efforts - The foundations you should build your marketing upon - The main difference between your clients and everyone else And much more.