Pour - Marketing Success Starts With the Right Ingredients is the first of four books in the Freshly Baked Communications series for marketing excellence. Pour , along with Stir , Watch , and Serve , offers substantial and easy-to-understand advice to consider when promoting a brand to leave a memorable and favorable impression within your industry. Pour will show novice and accomplished entrepreneurs how to: --Gain exposure and credibility with their clients to drive brand engagement and brand loyalty --Understand if you are using the right tactics to market to your target audience --Market to society as a whole (it's really simple ).