* Marketing activity is focused on visibility in-store and online * Pre-publication mailings to special interest media, national and regional magazines, * Major focus on gift, travel, tourist sector * Mailings and promotion to Museums and galleries and local exhibitions. Little treasures, the FLAME TREE COLLECTABLE CLASSICS are chosen to create a delightful and timeless home library. Each stunning, gift edition features deluxe cover treatments, ribbon markers, luxury endpapers and gilded edges. The unabridged text is accompanied by a Glossary of Victorian and Literary terms produced for the modern reader. The poetry of W.B. Yeats is among the most-loved literature of the twentieth century. At times dream-like, at others political, his verse has a rich sense of identity, infused with myth, mysticism and lyrical skill.

This gift edition of collected poetry gathers some of the finest works by the Irish poet, including 'The Lake Isle of Innisfree', 'The Stolen Child', 'When Your Are Old', 'The Song of the Happy Shepherd', 'Aedh Wishes for the Cloths of Heaven', 'Easter, 1916', 'The Second Coming' and 'A Prayer for my Daughter'.