Marketing Financial Services
Marketing Financial Services
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Author(s): Wright, Mike
ISBN No.: 9781136380228
Pages: 384
Year: 201002
Format: E-Book
E-Book Format Price
DRM EPUB $ 82.49

Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care, while several relevant case studies have also been added. Combining analysis of principles, concepts and techniques with sound practical advice, 'Marketing Financial Services' is ideal for students on degree and postgraduate courses, including Chartered Institute of Bankers. There is also a tutor resource pack to accompany the case studies in this textbook.


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