Galley mailing to key reviewers and media outlets 4-5 months prior to publication. Advanced review copies and press materials sent to targeted list of 150-200 reviewers. Additional review copies available by request: contact@boaeditions.org. National advertising: Poets & Writers . Outreach to online media and bloggers including BuzzFeed, Bustle, Book Riot, Literary Hub , etc. Buy-ins to relevant academic conferences, trade shows, and publications: American Library Association Annual Meeting, CBSD Sales, and Academic catalogs, etc. Fall book announcements submitted to Publishers Weekly .

Online/social media campaign: Extensive promotion through BOA's website, blog, e-newsletter (7,400+ subscribers), Facebook (7,000+ followers), Twitter (9,000 followers), Instagram (2,500+ followers), and Pinterest (840+ followers) accounts. Full-page feature in in-house catalog. E-postcards will be sent to the author's professional contacts as well as BOA's academic contacts, reviewer contacts, bookstore contacts, and literary bloggers. Simultaneous ebook and print publication. Ebook ISBN will be included on all press materials, author and publisher websites, and whenever print ISBN is listed. Book launch and readings tentatively planned for Rochester and Upstate New York. Additional readings planned for the West Coast in fall 2019, including events in the Bay Area, Los Angeles, San Jose, and San Diego.