This book explores how media stars in Hong Kong are formed, how they relate to popular culture and to media industries in Hong Kong and more widely, and how the phenomenon of stardom is evolving. It considers stardom across a range of media including films, television, pop music, magazines, advertising and cross media commentaries. It discusses how Hong Kong stars have been a product of Hong Kong s particular cultural conditions, and how Hong Kong stars have adapted to the new conditions of Chinese rule. It concludes by examining how Hong Kong stars are increasingly popular internationally, and how the case of Hong Kong stars demonstrates the changing nature of media stars worldwide.".