Publicity Campaign Retaining Brilliant PR in addition to Publisher Spotlight to maximise publicity to parenting world, consumer media, and instagram influencers. Publisher Spotlight will be showcasing the titles at trade shows: ALA Midwinter, ALA Annual, NSTA, ILA, and NCSS. Send out to major review publications. Pitch to reviewers of parenting publications. Mail to long lead and short lead media contacts. Pitch reviews and interviewsto appropriate Mommy and Daddy blogs. Submit for PW seasonal announcement issues. Submit to awards.

Instagram live Q&A with illustrator Andrés Lozano (11.3k Instagram followers) on @whatonearth_books. Marketing Campaign Full-color 8-page blad will be available in September in print and digitally uploaded onto Issuu. Sell-in video will be available featuring all Spring/Summer 2022 titles. Marketing photos showing the book being read by children will be uploaded onto Edelweiss. A+ page uploaded onto Amazon Social Media 4 posts - 3 for Instagram and 1 for Twitter. Marketing photos. Add books to Pinterest lists as part of series.