JOCKO WILLINK was a Navy SEAL for 20 years, rising through the ranks to become commander of Task Unit Bruiserthe most decorated Special Operations unit of the Iraq War. After retiring, Willink continued on the disciplined path of success, co-founding Echelon Front, a premier leadership and management consulting company, writing the #1 New York Times bestsellers Extreme Ownership; Leadership Strategy and Tactics; Discipline Equals Freedom ; and The Way of the Warrior Kid children's series. He created and hosts the top-rated podcast, Jocko Podcast, and is also a principal at several highly successful companies, including JOCKO FUEL and Origin USA. Jon Bozak is a creative director in NYC where he develops award-winning programs and products in the digital media advertising world. Part of the new breed of multi-tool creatives, he's a prolific storyteller, designer, analytic problem solver and content developer who loves nothing more than meeting a new creative challenge. In 2008 he authored Demo: The Story of a Junkyard Dog, a modern fable for kids about America's disposable culture. He currently lives in Brooklyn, NY with his insta-famous, dog 'SmilingBrinks'.