Table of Contents Foreword by Stephen Price , Editor, STASH Media Prologue How I fell in love with Experiential Design My studio Chapter: Introduction My story Designing a new experience Introduction to Experiential Purpose of this book Chapter: A Growing Industry Definitions of Experiential Related disciplines A look at the Industry Techniques Projects Disciplines Elements Phase 1 Chapter: Getting Involved Incoming project decisions Understanding a RFP Questions to ask Choices to make Next steps Chapter: Decisions Understanding your audience Listening to your client Choosing the correct approach Applying project psychology Chapter: Pitching Experiential Work Prototypes Demos References Story The importance of showing variety Pitching techniques "Industry Insider" - Bob Bonniol, Founder and Director, Mode Studio Chapter: Storyboards and Style Frames Purpose Styles Necessities Work-flow Chapter: Storytelling The importance of a great story A look at outlines Methods How to apply Chapter: Concept Development Design first philosophy Overview of tools Reference and research Verification and vetting "Industry Insider" - Anthony Vitagliano , Executive Creative Director, Digital Kitchen Phase 2 Chapter: Project Pipeline Introduction Welcome to the pipeline Chapter: Pre-Visualization Importance of visualizing media on set Chapter: Location, Location, Location Importance of selection Scouting for a project site Variables to look out for Chapter: Integrating Technology Choosing technology R&D process Working in tandem Building media systems Workflow "Industry Insider" - Adam Berg , Senior Software Engineer, Leviathan Phase 3 Chapter: Live-Action Chapter: Studio Production Chapter: Content Chapter: Post Production "Industry Insider" - Daniel Meyers, Creative Director, Second Story Phase 4 Chapter: The Live Event Varieties Chapter: Stage Production "Industry Insider" - George Hedon, Founder and Director, Pause Digital Festival Phase 5 Chapter: Documentation and Output Understanding documentation Process Production value Outreach Chapter: The Viral Market Client engagement The meta concept Social media "Industry Insider" - Nick Campbell, Founder, Grayscale Gorilla Professional Development Chapter: Your Portfolio What we look for Chapter: How to Break into the Business Interviewing Chapter: Words of Wisdom "Industry Insider" - Kim Alpert, Founder and Director, Make Amazing The Future Chapter: The Experiential Future.