"Really Good Logos, Explained focuses on the nuts and bolts of good design - the specific decisions designers make every day, which result in logos that are either thoughtful and purposeful, or logos that fall short of the mark. Filled with succinct yet tremendously informative critiques of 500 logos, designers and clients alike will get a rare glimpse inside the mind of top creatives, whose comments provide practical, effective advice for improving and creating your own designs." "Four internationally acclaimed designers were presented with this challenge of explaining, in five sentences or less, what makes each design effective or how the design could have been improved. The rules were simple: No jargon. No fluff. No pretentious designer-speak. The result is a collection of razor-sharp insights from some of today's top creative minds."--BOOK JACKET.