Chapter 1 Why Look at Great? Chapter 2 It's People, Not Programs Chapter 3 Develop an Accurate Sense of Self Chapter 4 Who Is the Variable? Chapter 5 Treat Everyone with Respect, Every Day, All the Time Chapter 6 Be the Filter Chapter 7 Teach, Don't Tell Chapter 8 Hire Great Teachers Chapter 9 Recruiting and Retaining Talent Chapter 10 Understand the Dynamics of Change Chapter 11 Standardized Testing Chapter 12 Focus on Behavior, Then Focus on Beliefs Chapter 13 Loyal to Whom? Chapter 14 Base Every Decision on Your Best Teachers Chapter 15 In Every Situation, Ask Who Is Most Comfortable and Who Is Least Comfortable Chapter 16 Understand the High Achievers Chapter 17 Make It Cool to Care Chapter 18 Don't Need to Repair--Always Do Repair Chapter 19 Deal with Negative or Ineffective Staff Members Chapter 20 Set Expectations at the Start of the Year Chapter 21 Leadership Is Not An Event Chapter 22 Clarify Your Core.