This latest addition to the 'Straightforward Guides Series', 'Starting an Online Business' builds on the first edition and is a clear and comprehensive introduction to setting up and running a successful online business. More and more people are shopping online and more and more businesses are switching their activities online to compliment traditional models. However, just like traditional businesses, specific skills are needed to ensure that the business is a success. This title provides an ideal introduction to all the essential steps in the process.