Introduction ¿ Who is this book for? ¿ What will it aim to do - a guide not a handbook, suggestions rather than answers ¿ Getting the best out of this book ¿ Impact is about communication ¿ The 'Lightbulb' moment - the core message. Chapter 1 - Why Do People Become Lawyers? Chapter 2 - The Hygiene Factors: Technical Acumen and Competency ¿ What are the basics? ¿ Achieving the basics Chapter 3 - Personal Brand and Lawyers ¿ What is personal brand? ¿ What is the brand of a lawyer? ¿ What makes a successful modern lawyer brand? ¿ What makes a successful modern junior commercial lawyer brand? ¿ Destroying your brand as a junior lawyer ¿ Increasing self-awareness - feedback and input from others (neurosis versus proactivity)? The core elements: - Technical acumen and competency - Billing.enough - Communication - Commerciality - Likeability - Visibility - Networking - Developmental awareness and training Chapter 4 - Communication Skills for the 21st Century Solicitor ¿ What are communication skills? ¿ How do communication skills impact on personal brand? ¿ What do you need to do? ¿ What kind of communicators will you come across? ¿ A new take on the Merrill & Read Social Styles Model ¿ Top tips for the junior lawyer Chapter 5 - Creative Writing in a Law Firm? Surely not. ¿ Clarity - a basic understanding of the nuts and bolts of sentence construction , ¿ Coherence - a sense of the aim and purpose of your written document ¿ Creativity - the seasoning that lifts it from the workmanlike to the exceptional - a strong dash of imagination Chapter 6 - Be Visible - It's a Short-Cut to Success: Presentation Skills for the 21st Century Solicitor ¿ Planning a legal presentation - making sure they remember you and not just your topic! ¿ Structuring a legal presentation ¿ Delivering a legal presentation ¿ Presentation aids - PowerPoint, Flipcharts and Handouts Chapter 7 - Commerciality for the 21st Century Solicitor - It's Not Rocket Science ¿ It's all about how you communicate your 'passion' for all things commercial ¿ Macro-versus micro knowledge - remember, you're a lawyer not an economist ¿ Don't try to be too clever ¿ Common sense in a business context ¿ It's all about massaging egos. ¿ Top tricks to show others you care Chapter 8 - Being the Kind of Likeable Lawyer you Look Up To. ¿ Doing as senior say, not what they do ¿ Common courtesy in a law firm ¿ Push back, be assertive but play a canny game Chapter 9 - Networking for the Junior Lawyer (internal and external) ¿ Networking is easy - our five-step plan to networking success Chapter 10 - Developing yourself - Learning and Development as a Likeable Lawyer ¿ Search for new ideas ¿ Show interest in developing ¿ Get feedback, not just at appraisal time! ¿ Get involved with your Training/L&D Team as early as possible - be a 'go-to' person Conclusion - Understanding How to Push the Right Buttons ¿ Our action plan for success ¿ Don't overthink things ¿ Be a good person - treat others as you want to be treated and be the person who doesn't scare others.