The digital age represents a profound shift, building upon the industrial age's foundations of technological breakthroughs like the steam engine, electricity, and computers. Just as the industrial revolution transformed production and societies, the digital revolution driven by the internet, data, AI, cloud computing and emerging technologies is spawning a new virtual realm that integrates with and redefines the physical world. This transition brings upheaval but also possibilities to create new economic models, business paradigms, social governance, and even reconceive human civilization itself. Meeting the challenges through innovation while embracing the uncertainties will be crucial as humanity journeys into this uncharted digital future. This book explains how we can respond to such turbulent and uncertain times. By using digital data for analysis and decision-making - or datafication - as an anchor, we can navigate effectively the dynamic business landscape and unlock a future of possibilities. ,.