1. BIG AUTHOR: Ken Warren is one of the best-selling hold'em authors ever. 2. POKER IS STILL HOT: The popularity of poker is huge, driven by the World Poker Tour (now expanded), ESPN's televised coverage of the World Series of Poker (now expanded), the Celebrity Poker Tour, and more upcoming coverage. 3. GREAT GAME COVERAGE: Includes a special section on tournaments and Internet play. 4. PRICED TO SELL: $24.

95 is pittance for layers accustomed to risking anywhere from $100 to thousands per game. 5. BIG FAN BASE: Hundreds of thousands of players have cut their teeth on Ken Warren's hold'em advice. 6. TARGETED TO THE RIGHT AUDIENCE: The book is aimed at small stake players, 95% of the market - beginning to average players. Ken Warren continues his straightforward lessons for the average hold'em player by concentrating on the strategies and plays needed to win money in "today's" games. In addition to a dozen thorough chapters on basic plays, Warren selects the most appropriate questions from the thousand he receives to address the topics players need answered to improve their game. He shows how to pull and push bets, make more money on the flop, use position as a hammer, play against the flow, adjust to opponents' playing styles, when to lay down good hands or call on the river, and the smart percentage plays, especially against new players.

Special sections on no-limit hold'em tournaments and Internet poker give readers a complete approach. Includes tons of charts, real hand examples, illustrations.