If you use a Cloud-based email service such as Yahoo, Google or Hotmail, you are already a user of simple and straightforward cloud computing as a commodity. On the other hand, if you are responsible for mission-critical enterprise applications such as ERP and CRM and evaluating moves to the Cloud, you no doubt know, as revealed in this book, that such moves require analysis and planning on the level of any major enterprise IT project. Cloud computing definitely has many attractive benefits to offer but there isn't a "one size fits all" formula for all customers' needs. A consultative sales process is a must in the cloud computing era. One unique feature about this book is that it is filled with conversational dialogs between buyers and sellers, and those selected are typical of the conversations you will no doubt have when considering buying into cloud computing. The payback is usually a big deal in many senses including business strategy, financial revenue, and operational transformation. Thus both buyer and seller can cash in on cloud computing! While there are several really good books on the what and why of cloud computing, this book centers on the "how" of buying cloud services: how to ask the right questions, how to avoid the pitfalls, and how to capitalize on cloud computing.