Learn to make your own custom lenses for Snapchat! With the introduction of Lens Studio, anyone can build and publish high quality augmented reality experiences on the Snapchat app. Phil Walton--Official Snapchat Lens Creator and creator of the viral Potato Lens--offers a simple, innovative guide to: Get started with the Lens Studio interface and features Publish your effects and generate more views and exposure Create five different AR experiences with step-by-step instructions Designer's Guide to Snapchat's Lens Studio also provides project files and digital assets to download and follow along as you read. Whether you are a beginner creator, or an experienced user seeking inside information to take your AR skills to the next level, explore the range of possibilities for creating and sharing your own AR experiences with Designer's Guide to Snapchat's Lens Studio .