In-depth look at the varied segments of the hospitality industry Updated - Travel and Tourism chapters have been resequenced -- the student begins with economic benefits and impact, then moves to modes of transportation for travel and current trends in travel and tourism. Updated - Hotel Management and Operations chapters have been updated -- they discuss executive duties, hotel departments, and property management systems, including calculating potential rooms revenue. Updated - Restaurant and Foodservice chapters have been updated -- they address evolving trends, including multi-unit establishments, food trucks, pop-up stands, nutrition labeling, and organic options. Expanded - Sales, Marketing, and Advertising sections assess the latest strategies, including current technology practices such as social media. Exploration of career paths across the hospitality industry Expanded - Coverage of each industry segment has been expanded to reflect career options and operations practices, along with real-world applications. Career information in each chapter, including in "Introducing" features , explores the jobs skills, work responsibilities, and real-life worlds of careers across the industry. Corporate profiles highlight excellent hospitality organizations and operations. Learning tools and practical applications Updated - New learning outcomes connect content directly to learning goals, reinforcing what the chapter content aims to achieve.

Apply Your Knowledge feature quizzes students on chapter content as they go. Learning outcomes-based and critical thinking review questions related to SCANS (Secretary's Commission on Achieving Necessary Skills) reinforce important aspects of the text. Mini Case Studies challenge students to address real-world situations and recommend ways to address them. Exploring the Hospitality Industry , 4th edition is also available via Revel(tm) , an interactive learning environment that enables students to read, practice, and study in one continuous experience. Learn more. Check out the preface for a complete list of features and what's new in this edition. Also view a sample chapter.