In-depth exposure to all areas of hospitality Revised - The Current Issues section of each chapter has been revised and updated with factors currently shaping the future of each segment of the hospitality industry. Technology Spotlights feature focuses on a wide variety of technological processes, systems, and products used in the hospitality industry -- e.g., "Hotel Information Technology" (Ch. 3). Updated - Information on planning has been updated, including with details on objectives and key results. Revised - Information on gaming entertainment has been reorganized. The history of the industry and current practices now appear in one complete section.
Real-world examples Expanded - Case studies based on industry scenarios -- including a new one in each chapter -- challenge students to recommend appropriate actions -- e.g., "Overbooked: The Housekeeping Perspective" (Ch. 3). Introducing. and A Day in the Life of. features provide an up-close and personal introduction to the career paths of industry leaders, with an emphasis on their challenges, achievements, and contributions. Corporate profiles showcase the practices, growth, and scope of leading corporations and organizations.
Updated - Interviews with hospitality professionals have been updated, including those with social media coach Fallon Zoe, general managers Thom Druffel and Norberto Roman, and Hospitality Playbooks founder Bob DuPrey. Practical applications Updated - Learning objectives help students focus on the essential takeaways of each chapter. In this edition, a bulleted list of objectives is featured on the opening page of each chapter. How To. feature examines an essential function or issue within various segments of the hospitality industry and how it might be addressed or resolved -- e.g., "How to Get a Step Ahead in the Industry" (Ch. 1).
Career information in most chapters documents the array of careers available in various segments of the hospitality industry, and helps students link what they are learning to specific career opportunities. Review and application activities include internet exercises and Check Your Knowledge questions throughout the text, as well as chapter-ending review questions, Apply Your Knowledge questions, and suggested activities.