Julian Victoria is an American photographer and entrepreneur. He is also the founder of DOG magazine. He has worked in the media industry all his life, started his career working in TV production for MTV Networks in New York and was transferred to London in 2009 to work for MTV UK. After two years in London, Julian decided to focus on his passion; photography and design. He started freelancing for the publishing industry and contributed to magazines like Monocle , Hello Mr , Cereal , just to name few. While working in the independent magazine industry, Julian had an idea of creating a new publication that will gather all the things he enjoyed from the magazine world. At that moment, the independent magazine market was getting a bit populated with new titles so being different was a must. While walking his dog, Julian realised how people were more willing to engage and converse while having his dogs around.

With that in mind, the concept of DOG was created in 2016.