Physicians of the Future : Doctor-Influencers, Patient-Consumers, and the Business of Functional Medicine
Physicians of the Future : Doctor-Influencers, Patient-Consumers, and the Business of Functional Medicine
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Author(s): Vega, Rosalynn A.
ISBN No.: 9781477328682
Pages: 336
Year: 202405
Format: Trade Paper
Price: $ 48.23
Dispatch delay: Dispatched between 7 to 15 days
Status: Available

"This book emerged out of the same research period that informed the authors previous book, Nested Ecologies. Where Nested Ecologies focuses on the systems biology that shapes functional medicine (FM) and provides a useful model for critiquing its claims, this book is more about the actual doctors, patients, and business models. For instance, many FM doctors come to the field through their own battles with chronic disease, and that journey gives them credibility with their patients. At the same time, FM prioritizes patients own observations and embodied knowledge, making them "doctors," too. Because FM can be prohibitively expensive, online support groups composed of patients have sprung up and some sufferers of chronic disease turn to these online support groups in lieu of practicing FM doctors whose fees they cannot afford. As a result, many FM doctors become "bioentrepreneurs," leveraging social media to grow their practice and become "doctor-influencers." FM may include folk remedies or traditional healing practices rooted in marginalized communities, romanticizing and profiting from these communities without any real connection to them. Physicians of the Future interrogates the system, acknowledging the benefits of "mainstreaming" group-delivered care while arguing that FM practices still replicate neoliberal ideologies, prioritizing the individual and reinscribing inequities based on race and class"--.



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