This text outlines a variety of ways in which non-representational ideas can influence the research process, the very value of empirical research, the nature of data, the political value of data and evidence, the methods of research, the very notion of method, and the styles, genres, and media of research. Non-representational theory is one of the contemporary moment's most influential theoretical perspectives within social and cultural theory. It is now widely considered to be the logical successor of postmodern theory, the logical development of post-structuralist thought, and the most notable intellectual force behind the turn across the social and cultural sciences away from cognition, meaning, and textuality.