Phillip Vannini is Professor in the School of Communication and Culture at Royal Roads University, Victoria, Canada, and Canada Research Chair in Innovative Learning and Public Ethnography. He is author and editor of eight books, including Understanding Society through Popular Music (with Joe Kotarba, 2006, Routledge), and Ferry Tales: An Ethnography of Mobilities, Place,and Time on Canadae(tm)s West Coast (2011, Routledge). Dennis Waskul is Professor of sociology at Minnesota State University, Mankato. He is author of Self-Games and Body-Play (2003, Peter Lang), production editor for Symbolic Interaction, editor of net.seXXX (2004, Peter Lang), and co-editor of Body/Embodiment (2006, Ashgate). He has published numerous studies on the sociology of the body, senses, sexualities, and computer-mediated communications. Simon Gottschalk is Associate Professor of sociology at the University of Nevada, Las Vegas. He was editor of Symbolic Interaction (2003e"2007), and is the author of numerous articles and book chapters on self-environment relations, postmodern culture, social psychology, qualitative research, the mass media, and interaction in virtual environments.