Part I: Introduction 1 Purpose of this volume 1.1 Aims and objectives 1.2 Different fields, similar interests ¿ exploring intersections between organization and multimodality research 1.2.1 Visual and multimodal turn in organization studies 1.2.2 Organizational turn in multimodality studies 1.2.

3 Intersections and opportunities 1.3 Recent developments at the intersection of organization and multimodality research 1.3.1 Visuality: making organization ¿visible¿ 1.3.2 Materiality: making organization ¿tangible¿ 1.3.3 Further extensions of the communicative construction of organization and organizing 1.

4 Roots and inspirations for multimodal organization research 1.5 Approaches to the study of multimodality in organizations 1.6 Case studies and applications 1.7 Conclusion 2 A social semiotic approach to multimodality 2.1 What is social semiotics? 2.2 The ¿social¿ in social semiotics 2.3 The ¿semiotic¿ in social semiotics 2.3.

1 System and instantiation 2.3.2 Metafunctions 2.3.3 Stratification 2.4 Another look at mode and multimodality 2.4.1 Mode revisited 2.

4.2 Multimodality revisited 2.5 Conclusion Part II: Strategies for multimodal scholarly inquiry 3 Approaches, methods, and research agenda: An overview 4 The archaeological approach 4.1 Core ideas 4.2 Aspects of organization 4.3 Methods 4.4 Exemplary studies 4.5 Implications of different modes for archaeological research 4.

6 Specific challenges and opportunities regarding multimodality 5 The practice approach 5.1 Core ideas 5.2 Aspects of organization 5.3 Methods 5.4 Exemplary studies 5.5 Implications of different modes for practice research 5.6 Specific challenges and opportunities regarding multimodality 6 The strategic approach 6.1 Core ideas 6.

2 Aspects of organization 6.3 Methods 6.4 Exemplary studies 6.5 Implications of different modes for strategic research 6.6 Specific challenges and opportunities regarding multimodality 7 The dialogical approach 7.1 Core ideas 7.2 Aspects of organization 7.3 Methods 7.

4 Exemplary studies 7.5 Implications of different modes for dialogical research 7.6 Specific challenges and opportunities regarding multimodality 8 The documenting approach 8.1 Core ideas 8.2 Aspects of research 8.3 Exemplary studies 8.4 Implications of different modes for documenting research 8.5 Specific challenges and opportunities regarding multimodality 9 Summary: Towards multi-approach studies in multimodal organization research Part III: Application 10 Introduction to four case studies 10.

1 Case selection 10.2 Case presentation 11 The power of diagrams 11.1 Some characteristics of diagrammatic communication 11.2 Aspects of the grammar of diagrams 11.3 Analysing diagrams 11.4 Resources for producing diagrams: Microsoft SmartArt 11.5 Conclusions 12 The use of logos in post-merger identity construction at Aalto University 12.1 Identity-building in mergers and acquisitions (M&As) 12.

2 Logos in identity-building 12.3 The Aalto merger: Key events 12.4 Aalto University¿s visual identity 12.5 Use of the logo in intentional identity construction in internal and external arenas 12.6 Reactions and use of the logo 12.7 Conclusions 13 Multimodal meaning-making in online shopping 13.1 Multimodal meaning-making in Zalando¿s online shop 13.1.

1 An overview of zalando.co.uk 13.1.2 Register variation at zalando.co.uk 13.1.

3 The catalogue 13.1.4 The product sheet 13.1.5 Retail register 13.1.6 Advertising register 13.1.

7 Fashion magazine register 13.1.8 Meaning-making at zalando.co.uk ¿ in a nutshell 13.2 The practice of shopping on www.zalando.co.

uk 13.3 Customer motivation 13.4 Conclusions 14 Multimodal legitimation and corporate social responsibility (CSR) 14.1 Multimodal legitimation 14.2 Corporate social responsibility as a response to issues of legitimacy 14.3 Corporate social responsibility in Austrian corporate reporting 14.3.1 Data and Sampling 14.

3.2 Analytical procedures 14.3.3 Central findings 14.4 Implications of multimodality for legitimacy research 14.5 Other research approaches to multimodal legitimation 14.6 Conclusions Part IV: Discussion 15 The way ahead: Discussion and conclusion 15.1 Taking stock: Ongoing progress in multimodal organization research 15.

1.1 Growing realization about the multimodality of contemporary organization(s) 15.1.2 Engagement with a broad spectrum of topics and issues 15.1.3 Increasing sophistication in the conceptualization of modes 15.1.4 Doing research multimodally 15.

2 Unrealized potentials and avenues for future research 15.2.1 More sophisticated understandings of modal orchestrations/amalgamations 15.2.2 Developing systematic methodologies to tackle multimodality 15.2.3 Systematizing the ¿omelette¿ of concepts and theories 15.2.

4 Acknowledging the cultural construction of modes 15.2.5 Avoiding ¿cherry-picking¿ of modes under study 15.3 Towards a joint way forward 15.4 Implications for organizational practice 15.4.1 Increasing attention and literacy 15.4.

2 Expanding the communicative toolbox.