For anyone generally interested in how networks and studios make money and put money at risk, from the TV shows and movies they produce to the novel challenges they''re facing today, this book provides a unique overview and a glimpse into the future. --Blair Westlake, Corporate Vice-President Media & Entertainment, Microsoft Jeff Ulin brings his practical experience and academic understanding of today''s complicated media world together to provide us with a comprehensive guide to navigating a world that changes almost daily ! --Marion Edwards, President, 20thCentury Fox International Television It''s very difficult to find a text that gives both a comprehensive overview of the history of the entertainment industry as well as informed insight into its future landscape. Nothing out there does it better. --Judd Funk, Former Head of Legal Affairs, Universal Pictures; Associate Professor, Lawrence and Kristina Dodge College of Film and Media Arts, and School of Law, Chapman University Anyone who wants to know more about how films and TV shows are distributed and exploited can learn a huge amount from this book. ----Jim Morris, Pixar Animation Studios General Manager, EVP, Production and Producer, Wall*E; Former President, Industrial Light & Magic Jeff Ulin '' s broad spectrum of expertise, spanning all aspects of motion picture and television distribution, from theatrical to home entertainment to new media and television licensing, render him uniquely qualified to illuminate the business side of the entertainment business. --Hal Richardson, President of Paramount Worldwide Television The entertainment industry is an industry with ongoing challenges with constant change. Jeff provides a road map to see where you are going by understanding where you started. --Louis Feola, Former President Universal Home Video, and Paramount Famous Productions This is the book that everyone in the business has been waiting for -- Jeff ''s seen it all, and has written a must-read book for those wanting to understand the jigsaw of media distribution and in what ways the web is influencing how, when and where money is made.

--Michael Uslan, Executive Producer, Batman, Batman Begins, The Dark Knight Jeff Ulin''s book is a must read for practitioners, academics and potential investors in the new media space. Having worked in all segments of the industry, Ulin brings together a unique combination of experience and analytical rigor to deconstruct the driving forces of an industry in dynamic change. --Pablo Spiller, Jeffrey A. Jacobs Distinguished Professor of Business and Technology, Haas School of Business. Ulin expertly depicts the fluid nature of content creation and distribution in a concise and understandable way. There '' s never been a better insider '' s look at the choices and challenges that studio executives face every day. --Gary Marenzi, Former President, MGM Worldwide Television Every Silicon Valley start-up working with Hollywood needs to know what Jeff knows. With his knowledge, you '' re better able to fast forward the future of online video.

Without it, you risk being stuck on pause. --Kevin Yen, Former Director, Strategic Partnerships YouTube "I couldn''t help but be impressed at how up to date the book was. [Tthere does it better. --Judd Funk, Former Head of Legal Affairs, Universal Pictures; Associate Professor, Lawrence and Kristina Dodge College of Film and Media Arts, and School of Law, Chapman University Anyone who wants to know more about how films and TV shows are distributed and exploited can learn a huge amount from this book. ----Jim Morris, Pixar Animation Studios General Manager, EVP, Production and Producer, Wall*E; Former President, Industrial Light & Magic Jeff Ulin '' s broad spectrum of expertise, spanning all aspects of motion picture and television distribution, from theatrical to home entertainment to new media and television licensing, render him uniquely qualified to illuminate the business side of the entertainment business. --Hal Richardson, President of Paramount Worldwide Television The entertainment industry is an industry with ongoing challenges with constant change. Jeff provides a road map to see where you are going by understanding where you started. --Louis Feola, Former President Universal Home Video, and Paramount Famous Productions This is the book that everyone in the business has been waiting for -- Jeff ''s seen it all, and has written a must-read book for those wanting to understand the jigsaw of media distribution and in what ways the web is influencing how, when and where money is made.

--Michael Uslan, Executive Producer, Batman, Batman Begins, The Dark Knight Jeff Ulin''s book is a must read for practitioners, academics and potential investors in the new media space. Having worked in all segments of the industry, Ulin brings together a unique combination of experience and analytical rigor to deconstruct the driving forces of an industry in dynamic change. --Pablo Spiller, Jeffrey A. Jacobs Distinguished Professor of Business and Technology, Haas School of Business. Ulin expertly depicts the fluid nature of content creation and distribution in a concise and understandable way. There '' s never been a better insider '' s look at the choices and challenges that studio executives face every day. --Gary Marenzi, Former President, MGM Worldwide Television Every Silicon Valley start-up working with Hollywood needs to know what Jeff knows. With his knowledge, you '' re better able to fast forward the future of online video.

Without it, you risk being stuck on pause. --Kevin Yen, Former Director, Strategic Partnerships YouTube "I couldn''t help but be impressed at how up to date the book was. [Tlevision The entertainment industry is an industry with ongoing challenges with constant change. Jeff provides a road map to see where you are going by understanding where you started. --Louis Feola, Former President Universal Home Video, and Paramount Famous Productions This is the book that everyone in the business has been waiting for -- Jeff ''s seen it all, and has written a must-read book for those wanting to understand the jigsaw of media distribution and in what ways the web is influencing how, when and where money is made. --Michael Uslan, Executive Producer, Batman, Batman Begins, The Dark Knight Jeff Ulin''s book is a must read for practitioners, academics and potential investors in the new media space. Having worked in all segments of the industry, Ulin brings together a unique combination of experience and analytical rigor to deconstruct the driving forces of an industry in dynamic change. --Pablo Spiller, Jeffrey A.

Jacobs Distinguished Professor of Business and Technology, Haas School of Business. Ulin expertly depicts the fluid nature of content creation and distribution in a concise and understandable way. There '' s never been a better insider '' s look at the choices and challenges that studio executives face every day. --Gary Marenzi, Former President, MGM Worldwide Television Every Silicon Valley start-up working with Hollywood needs to know what Jeff knows. With his knowledge, you '' re better able to fast forward the future of online video. Without it, you risk being stuck on pause. --Kevin Yen, Former Director, Strategic Partnerships YouTube "I couldn''t help but be impressed at how up to date the book was. [TUlin brings together a unique combination of experience and analytical rigor to deconstruct the driving forces of an industry in dynamic change.

--Pablo Spiller, Jeffrey A. Jacobs Distinguished Professor of Business and Technology, Haas School of Business. Ulin expertly depicts the fluid nature of content creation and distribution in a concise and understandable way. There '' s never been a better insider '' s look at the choices and challenges that studio executives face every day. --Gary Marenzi, Former President, MGM Worldwide Television Every Silicon Valley start-up working with Hollywood needs to know what Jeff knows. With his knowledge, you '' re better able to fast forward the future of online video. Without it, you risk being stuck on pause. --Kevin Yen, Former Director, Strategic Partnerships YouTube "I couldn''t help but be impressed at how up to date the book was.

[Tgic Partnerships YouTube "I couldn''t help but be impressed at how up to date the book was. [T]his book manages to provide a mine of useful practical information in an interesting and enjoyable style." Jim Slater, Cinema Technology.