Introduction 1 Part 1: Getting Started with Small Business 7 Chapter 1: Is Small Business for You? 9 Chapter 2: Laying Your Personal Financial Foundation 27 Chapter 3: Finding Your Niche 43 Chapter 4: First Things First: Crafting Your Business Plan 61 Chapter 5: Making Financing, Ownership, and Organizational Decisions 83 Part 2: Buying an Existing Business 115 Chapter 6: Exploring Buying a Business 117 Chapter 7: Finding the Right Business to Buy 129 Chapter 8: Evaluating a Business to Buy 143 Chapter 9: Negotiating Terms and Sealing the Deal 163 Part 3: Running a Successful Small Business 175 Chapter 10: The Owner's Responsibilities in the Start-Up and Beyond 177 Chapter 11: Marketing: Products, Pricing, Distribution, Promotion, and Sales 205 Chapter 12: Tapping Technology 241 Chapter 13: Keeping Your Customers Loyal 251 Chapter 14: Managing Profitability and Cash 263 Chapter 15: Learning from the Experiences of Others 289 Part 4: Keeping Your Business in Business 303 Chapter 16: Finding and Keeping Superstar Employees 305 Chapter 17: Providing Employee Benefits 335 Chapter 18: Handling Regulatory and Legal Issues 355 Chapter 19: Mastering Small-Business Taxes 369 Chapter 20: Cultivating a Growing Business 383 Part 5: The Part of Tens 405 Chapter 21: Ten Mistakes You Don't Want to Make 407 Chapter 22: Ten Tips for Small-Business Success 417 Chapter 23: Ten Ways Recent Tax Reform Benefits Small Business 425 Index 429.