What is the single most important quality to possess when trying to win someone over, whether ILL in business or in your personal life? It's charm-the ability to create extraordinary rapport with anyone, and make him or her feel truly exceptional in your presence. You might think that you need to be "born" with charm, but although some people seem to come by it naturally, charm is something that you can learn. Among the world's premier authorities on personal and professional success, Brian Tracy and Ron Arden have helped thousands of people achieve results they never dreamed possible-wealth, career success, rewarding relationships, and more-all of which depend on charm. In this incredibly powerful book, Tracy and Arden reveal what charm can do, and what you can do to become more charming-instantly! The Power of Charm will change your life by showing you how to: Capture anyone's attention and trust within the first few seconds of meeting, Win the support of others who can help you achieve your goals, Master the body language and advanced listening techniques that will make others feel that you are focused on them, Deliver more powerful and engaging talks and presentations, Dramatically improve your negotiation skills, Generate more business and win job promotions, And much more! The Power of Charm explains exactly how the most charming people do all of these things, from interacting with customers and clients to achieving deeper levels of empathy and understanding with friends and loved ones. You'll even find specific methods to apply when charming a woman or a man. No matter how skilled, smart, or experienced you may be, 85 percent of your ability to succeed at anything depends on your ability to win people over, to convince them-to charm them. The Power of Charm presents proven, easily learned techniques for being more charming in any situation. Apply these secrets in every aspect of your life and you'll soon find yourself able to open any door and get what you want-every time.

Book jacket.