Maia Toll is the author of the best selling and award-winning Wild Wisdom Series. With over 100,000 copies sold, The Illustrated Herbiary , The Illustrated Bestiary , and The Illustrated Crystallary have inspired a line of puzzles and oracle decks. The seeds for this series were planted years earlier when Maia apprenticed with a traditional healer in Ireland, where she spent extensive time studying the growing cycles of plants, the alchemy of medicine making, and the psychology of working with humans and illness. These experiences reawakened an interest in natural philosophy and mysticism which had been a large part of Maia's academic studies at The University of Michigan and New York University. Translating the lessons of the natural world for the modern seeker led Maia to open a small shop called Herbiary in 2006. Herbiary now has locations in both Asheville, NC and Philadelphia, PA (and online!). Maia has been featured in a PBS special, had a recipe published in the New York Times , gotten photographed by National Geographic Traveler , and been called "a real life Professor Sprout from Harry Potter" by Forbes magazine. She has taught Botanical Medicine at the University of Pennsylvania, West Chester University, and Pennsylvania Hospital.

She regularly teaches at conferences and festivals where she encourages people to use patterns and metaphors from the natural world to help them understand and grow within their own lives. Maia lives in Asheville, North Carolina, with her life and business partner and their two ridiculously spoiled dogs.