Examines the variety of propaganda techniques employed in different periods and cultures and demonstrates the extent to which such techniques have influenced the course of events over the past 5000 years. Alexander the Great was one of the first rulers to have himself portrayed on his own coinage, where he appeared in the guise of a Greek god. Julius Caesar was a master of propaganda, endowing himself with many titles laden with significance in Roman eyes, while always avoiding the hated king; carefully managed campaigns also deflected sleaze allegations concerning an affair with Clepatra.