Few people know that the man who inspired Nike's catch phrase 'Just Do It' was a serial killer. McCamey, Texas. A town of less than two thousand people, out in the scorching Texas desert, where downtown is a stretch of black road with marginally more buildings on either side. McCamey is the type of town that lies, more or less, entirely forgotten by the rest of the United States, down in the deep heat of Texas. It was in McCamey, in 1940, that Gary Mark Gilmore was born. Gilmore would have, perhaps, gone one to live and die a completely unnoticed life if circumstances had been different. As it stands, Gary Mark Gilmore would gain fame through his life for being the first person sentenced to death in the United States in nearly ten years for the crimes that he committed.