Simple recipes. Unbelievable results. All plants. The highest-selling vegan cookery book ever. As seen on ITV''s ''Living on the Veg'' * The first ever mainstream vegan cookbook from the largest and fastest-growing plant-based online channel in the world * School friends from Sheffield Ian and Henry launched BOSH! in summer 2016 after making the switch to plant-based eating. Now they attract 25,000+ new fans to their Facebook page every week, and get more views than Joe Wicks, Jamie Oliver or Deliciously Ella * Pioneering a new way of thinking about food, one without animal products at the core, BOSH! creates the food you love, without the meat. This isn''t just good vegan food. It''s good food, full stop.
* Published to coincide with the explosion of the plant-based movement - vegan eating is set to be the megatrend of 2018 * Massive global broadcast media and national press campaign, aligned with William Morrow in the States, reaching the existing BOSH! fanbase and new readers alike: - 6-month pre-order campaign building excitement and anticipation among BOSH!''s fanbase of 1.4 million Facebo! fanbase and new readers alike: - 6-month pre-order campaign building excitement and anticipation among BOSH!''s fanbase of 1.4 million Facebook and 150K Instagram followers - Major ticketed launch event BOSHFest right in the heart of foodie London at the world-famous Borough Market - SigniFicant coverage across the national press, including newspapers, supplements and food and lifestyle magazines - Big sofa TV interviews on key daytime and breakfast slots - High-impact nationwide consumer advertising campaign running at train stations and LU - Vegan and vegetarian celebrities with massive social reach including Ellie Goulding, Russell Brand and Tom Fletcher approached for endorsements - Year-round appearances by Ian and Henry at major literary and food festivals nationwide - Working together with the PR team behind Joe Wicks, Megan Carver, and the biggest talent management agency in Europe, James Grant, to build BOSH!''s profile, drive strategic brand & media partnerships, and get coverage and exposure across TV, radio, print and online Competition: Lean in 15;Simple;30 minute meals;pinch of nom;weekend kitchen;veg;greenfeast;the roasting tin;. joe wicks;ottolenghi;deliciously ella;Anna Jones;Jamie Oliver;nigel slater;tom kerridge; ! fanbase and new readers alike: - 6-month pre-order campaign building excitement and anticipation among BOSH!''s fanbase of 1.4 million Facebook and 150K Instagram followers - Major ticketed launch event BOSHFest right in the heart of foodie London at the world-famous Borough Market - SigniFicant coverage across the national press, including newspapers, supplements and food and lifestyle magazines - Big sofa TV interviews on key daytime and breakfast slots - High-impact nationwide consumer advertising campaign running at train stations and LU - Vegan and vegetarian celebrities with massive social reach including Ellie Goulding, Russell Brand and Tom Fletcher approached for endorsements - Year-round appearances by Ian and Henry at major literary and food festivals nationwide - Working together with the PR team behind Joe Wicks, Megan Carver, and the biggest talent management agency in Europe, James Grant, to build BOSH!''s profile, drive strategic brand & media partnerships, and get coverage and exposure across TV, radio, print and online Competition: Lean in 15;Simple;30 minute meals;pinch of nom;weekend kitchen;veg;greenfeast;the roasting tin;. joe wicks;ottolenghi;deliciously ella;Anna Jones;Jamie Oliver;nigel slater;tom kerridge; strategic brand & media partnerships, and get coverage and exposure across TV, radio, print and online Competition: Lean in 15;Simple;30 minute meals;pinch of nom;weekend kitchen;veg;greenfeast;the roasting tin;. joe wicks;ottolenghi;deliciously ella;Anna Jones;Jamie Oliver;nigel slater;tom kerridge; ple;30 minute meals;pinch of nom;weekend kitchen;veg;greenfeast;the roasting tin;. joe wicks;ottolenghi;deliciously ella;Anna Jones;Jamie Oliver;nigel slater;tom kerridge;! fanbase and new readers alike: - 6-month pre-order campaign building excitement and anticipation among BOSH!''s fanbase of 1.
4 million Facebook and 150K Instagram followers - Major ticketed launch event BOSHFest right in the heart of foodie London at the world-famous Borough Market - SigniFicant coverage across the national press, including newspapers, supplements and food and lifestyle magazines - Big sofa TV interviews on key daytime and breakfast slots - High-impact nationwide consumer advertising campaign running at train stations and LU - Vegan and vegetarian celebrities with massive social reach including Ellie Goulding, Russell Brand and Tom Fletcher approached for endorsements - Year-round appearances by Ian and Henry at major literary and food festivals nationwide - Working together with the PR team behind Joe Wicks, Megan Carver, and the biggest talent management agency in Europe, James Grant, to build BOSH!''s profile, drive strategic brand & media partnerships, and get coverage and exposure across TV, radio, print and online Competition: Lean in 15;Simple;30 minute meals;pinch of nom;weekend kitchen;veg;greenfeast;the roasting tin;. joe wicks;ottolenghi;deliciously ella;Anna Jones;Jamie Oliver;nigel slater;tom kerridge; strategic brand & media partnerships, and get coverage and exposure across TV, radio, print and online Competition: Lean in 15;Simple;30 minute meals;pinch of nom;weekend kitchen;veg;greenfeast;the roasting tin;. joe wicks;ottolenghi;deliciously ella;Anna Jones;Jamie Oliver;nigel slater;tom kerridge; ationwide - Working together with the PR team behind Joe Wicks, Megan Carver, and the biggest talent management agency in Europe, James Grant, to build BOSH!''s profile, drive strategic brand & media partnerships, and get coverage and exposure across TV, radio, print and online Competition: Lean in 15;Simple;30 minute meals;pinch of nom;weekend kitchen;veg;greenfeast;the roasting tin;. joe wicks;ottolenghi;deliciously ella;Anna Jones;Jamie Oliver;nigel slater;tom kerridge; strategic brand & media partnerships, and get coverage and exposure across TV, radio, print and online Competition: Lean in 15;Simple;30 minute meals;pinch of nom;weekend kitchen;veg;greenfeast;the roasting tin;. joe wicks;ottolenghi;deliciously ella;Anna Jones;Jamie Oliver;nigel slater;tom kerridge;.