Table of Contents Preface The Sponsors Alcoa Aluminumâ5â*âBlatz Beerâ6â*âBorden's Dairy Productsâ7â*âBrylcreem Hair Tonicâ10â*âBulova Watchesâ12â*âBuster Brown Shoesâ13â*âCamel Cigarettesâ14â*âCampbell Soupâ18â*âCarnation Evaporated Milkâ21â*âChesterfield Cigarettesâ23â*âChevroletâ24â*âChryslerâ25â*âCoca-Colaâ29â*âColgate-Palmoliveâ31â*âDuMont Telesetsâ36â*âFord Automobilesâ37â*âGeneral Electricâ40â*âGeneral Foodsâ42â*âGeneral Millsâ47â*âGeneral Motorsâ52â*âGlim Dishwashing Liquidâ57â*âGulf Oilâ58â*âÂÂJell-Oâ59â*âKaiser Aluminum Foilâ60â*âKellogg's Cerealsâ62â*âKent Cigarettesâ72â*âKraft Foodsâ74â*âL&M Cigarettesâ75â*âLionel Trainsâ77â*âLucky Strike Cigarettesâ78â*âLux Soapâ80â*âMars Candiesâ82â*âMax Factor Cosmeticsâ83â*âMogen David Wineâ85â*âNabiscoâ87â*âNescafé Instant Coffeeâ90â*âOld Gold Cigarettesâ92â*âOvaltine Chocolate Drink Mixâ93â*âPall Mall Cigarettesâ94â*âÂÂPepsi-Colaâ96â*âPhilip Morris Cigarettesâ97â*âPillsbury Flourâ100â*âPopsicle Ice Popsâ101â*âPost Cerealsâ102â*âPowerhouse Candy Barâ109â*âProcter & Gambleâ111â*âQuaker Oatsâ119â*âÂÂRalston-Purinaâ121â*âRCA Victorâ124â*âRevlon Cosmeticsâ126â*âReynolds Aluminumâ129â*âRheingold Beerâ130â*âSalem Cigarettesâ132â*âSealtest Dairy Productsâ133â*âSwan Soapâ134â*âToni Hair Care Productsâ136â*âViceroy Cigarettesâ138â*âWeber's Breadâ139â*âWheaties Cerealâ140â*âWinky Dink Merchandiseâ142â*âWinston Cigarettesâ143 As Originally Broadcast Celebrity Commercials Appendix A: Mascots Appendix B: Jingles Appendix C: Slogans Appendix D: Sponsor and Program List Appendix E: Program and Sponsor List Product Index Performer Index.
1950s Television Advertising : The Sponsors and Programs